We've made quite a fuss about Canon's latest DSLR not fulfilling the needs of an independent filmmaker and there's one company that is poised to swoop up all those ready to make a change. In a press release earlier today, Sony Electronics announced a new nationwide “α Trade Up” retail event with an up to $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera.
The bonus offer can be applied to the purchase of several full-frame Sony cameras, including the flagship α9 as well as the α7R II, α7S II and α7 II models. A variety of α full-frame lenses and α accessories are also eligible.