After originally being announced earlier this year for elsewhere in the world, the company's latest stab at the mirrorless market is going to come to the US in early October 2015. While they've had some false starts in terms of trying to match what companies like Panasonic, Sony, and Olympus are doing, the new $680 M3 is at the very least a better camera than their earlier offerings — though it's certainly not going to blow anyone away. They also announced a few new mirrorless lenses, the EF-M 11-22mm f/4-5.6 IS STM ($400), EF-M 22mm f/2 STM ($250), and EF-M 55-200mm f/4.5-6.3 IS STM ($350).
Here's B&H with all of the Canon announcements from the day:
Some clips from Canon with a making-of:
And the specs for the M3, which will come in a few different packages: